Effective date: October 18, 2026
Bluefire Brands is operated by Bluefire Investments, LLC (“Bluefire,” “we,” “us,” or “our”). This Privacy Policy explains how we handle information provided through bluefirebrands.com, website contact and assistant features, and our internal AI receptionist call-message SMS program.
Information we collect and how we use it
When you contact us through a website form, email, telephone, or our website’s chat or voice assistant, we receive the information you provide. This may include your name, email address, telephone or callback number, organization, service interests, and the contents of your inquiry or message. We use this information to respond, arrange follow-up, handle service requests, and direct your inquiry to the appropriate Bluefire team member.
If you join our website mailing list, we collect the name and email address you submit to send the email updates you request. Joining the email list, submitting a contact form, or calling us does not enroll you in the internal SMS program.
AI receptionist and internal operational SMS
Our AI receptionist receives callers’ inquiries and messages. When a caller specifically leaves a message for a Bluefire team member, the workflow uses the caller’s name, callback number, and message to notify that team member. These details are shared with the intended Bluefire recipient so they can respond to the caller.
The Bluefire Brands Internal Call-Message Notifications program sends low-volume operational SMS notifications to Bluefire team members who have opted in. Messages contain call notifications and message details. This program is not used for marketing or promotional messages, and callers are not enrolled in SMS notifications merely by leaving a message.
Team members opt in verbally before enrollment. The consent request identifies Bluefire Brands, explains the operational call-message notifications, states that message frequency varies and message and data rates may apply, and explains STOP and HELP. The team member must affirmatively agree before being enrolled. We use the recipient’s mobile number and opt-in or opt-out status to administer the program and honor messaging preferences. Consent applies only to this Bluefire Brands program and is not transferable to other businesses or programs.
Message frequency varies based on callers leaving messages for the recipient. Message and data rates may apply. Reply STOP to opt out of SMS notifications at any time. Reply HELP for help, or contact us at projects@bluefirebrands.com or 352-678-6897. You may also contact us directly to request that notifications stop. Carriers are not liable for delayed or undelivered messages.
Information sharing and SMS consent protection
We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Mobile information, mobile numbers, SMS opt-in data, and messaging consent are not sold, rented, or shared with third parties, affiliates, or lead generators for marketing or promotional purposes.
We use service providers to operate the website, handle inquiries, provide the AI receptionist, and deliver operational messages, including ElevenLabs for AI voice services and Twilio for SMS delivery. These providers process the information needed to support those functions on our behalf. This operational processing does not authorize them to use mobile information or consent for their own marketing, and we do not transfer SMS consent for another organization’s messaging program. We may also disclose information when required by law.
Your choices and privacy requests
Provide only the information needed for your inquiry, and avoid including sensitive information in website assistant conversations or call messages. To ask about information you have provided, request a correction or deletion, or stop email updates, contact us using the details below. We will review requests in light of applicable requirements and any information needed to handle an ongoing request or honor an opt-out.
Policy updates
We may update this policy as the website or operational messaging workflow changes. Updates will appear on this page with a revised effective date.
Contact us
Bluefire Brands / Bluefire Investments, LLC
Email: projects@bluefirebrands.com
Phone: 352-678-6897
Website: bluefirebrands.com